Lara has more than 25 years of experience in the hospitality sector, including over 12 years in hotel asset management. Prior to joining ALAIN, she held senior roles with leading international hotel chains.

As Senior Manager – Hospitality, Lara is responsible for the asset management of the group’s hotel portfolio. She works closely with hotel operators to align performance with the owner’s investment goals, enhance income and capital value, and reduce business risk through disciplined analytics, benchmarking, and strategic collaboration. Lara also plays an active role in hotel investment, acquisitions, and new developments, including feasibility assessments, operator selection, and contract negotiations.